Questions & Answers

Japanese Thermal Hair Straightening

Brands We Use

  • CHI
  • Bio-Ionic
  • Ion-Straight
  • Kera Smooth
  • Liscio
  • Yuko

What is Japanese Hair Straightening?

How long does the Japanese hair straightening process take?

4-5 hours, depending on the thickness and length of hair.

How long does Japanese hair straightening last?

Hair that is treated with Japanese hair treatment will remain straight almost permanently. However, new hair will grow according to its natural texture. We recommend that you get it re-done every 6-12 months, but the interval will vary depending on your natural hair texture and how quickly your hair grows.

How soon after having Japanese hair straightening, can the hair be shampooed or get wet?

You can shampoo or wet your hair 2 days after this treatment is done. It is recommended to blow dry after shampooing but is not always necessary. Blow dry your hair 100% after shampooing every time to maintain the best polished look, and air dry for a more natural effect. You can air dry to at least 75% and then blow dry your hair the rest of the way for more efficiency in your blow drying time.

How does Japanese hair straightening work?

The solutions used for Japanese Hair Straightening permanently straightens the hair. The solutions work by physically changing the internal structure of the hair. By applying heat with a flat iron, it creates a permanent straight shape.

Will Japanese hair straightening damage my hair?

The Japanese process is not just about straightening hair, it also re-texturizes your hair to a healthy shine. Correct application by a trained and experienced stylist will give you the results you desire. Make sure you consult a stylist experienced in Japanese hair straightening if you have any concerns.

Does Japanese hair straightening work on any type of hair?

Yes, Japanese hair straightening works on all hair types. The best candidate for Japanese hair straightening is healthy virgin hair or hair that has been colored by a stylist with single process color. (not home color)

Can I have Japanese hair straightening and color at the same time?

No. Color your hair at least 2 weeks before or after the straightening procedure. Applying both chemical treatments simultaneously will result in hair damage, so do them separately to avoid undesirable results.

I have done a different brand of Japanese hair straightening before. Can I still have Japanese hair straightening done?

If the previous hair straightening procedure uses the same chemical (Ammonium Thioglycolate) as Japanese straightening solutions, applying Japanese will not be a problem. Please contact both companies to make sure chemicals are the same. Even if both use the same chemicals, the Japanese hair straightening process may not fully work if the hair is badly damaged already.

I have done a relaxer/Brazilian/Keratin treatment before. Can I still have Japanese hair straightening done?

No. We do not recommend getting Japanese hair straightening except on new growth. Please wait 3-4 months until the relaxer/Brazilian/Keratin Treatment coating is completely off your hair to get Japanese hair straightening.

Do I need to use special hair-care products after the Japanese treatment?

Japanese hair straightening offers home care products that will work optimally on hair that has been treated with Japanese hair straightening.

How is Japanese hair straightening different from other Japanese hair straightening method?

In addition to being a state-of-the-art hair straightening system, Japanese hair straightening is also a recognized technique of restoring health to the hair. The Japanese Hair Straightening procedure holds a patent in the US, as well as in Japan, New Zealand, Turkey and other countries.

How is Japanese hair straightening different from Brazilian/Keratin treatment method?

Japanese hair straightening permanently straightens hair by physically changing the internal structure of hair. Brazilian/Keratin treatment temporarily coats hair with keratin to smooth hair. Brazilian/Keratin treatments will wash out in average 3 months, so you must visit a salon often to re-coat the hair with this method.

Cost of Treatment?

Cost Starts at $595.00 for hair shoulder length.
Additional charge if hair is longer and thicker by $50 per length and thickness.

Any additional questions?

Come in for consultation or Call 480-951-8076, ask to speak with Alicia or Elena Japanese straightening certified specialists.

Please come in for a free consultation for an evaluation of your hair. It is best for us to see your hair and recommended the best treatment suited for you. We welcome the opportunity to meet with you, one on one, for a 30-minute consult to answer your questions, explain the procedure in detail, and to quote you an accurate cost.

Brazilian Keratin and Brazilian BlowOut

Brands We Use

  • Brazilian Blow Out
  • CHI Enviro
  • Keratin Complex
  • Coppola Express
  • GK Hair (Global Keratin)
  • Pravana
  • Goldwell Keratin smooth

CHI Enviro

CHI Enviro American Smoothing Treatment is a revolutionary safe treatment. It eliminates up to 95% of frizz while making curly hair more manageable. It instantly adds amazing shine, silkiness and condition to the hair. The results of this safe alternative to traditional harsh straightening systems are amazing. The system safely smoothes frizzy, curly hair into beautiful, soft and silky hair. When the powerful, yet gentle, formula is combined with heat from the CHI Iron and dryer the hair is bonded, providing incredible results.

This revolutionary smoothing system infuses the unique formula of amino acids, proteins, silk and pearl into the hair’s cuticle. This process dramatically improves the condition, shine and smoothness of even the most unruly hair types. Results typically lasts up to 4 months depending on hair type.


The Brazilian Blowout is the most innovative and effective professional smoothing treatment in the world!

Through the use of a Brazilian Super Nutrient Complex and a proprietary polymer system, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle.

The end result is smooth, healthy, conditioned hair with radiant shine.


When you arrive at the salon, the process is as follows:

1. Stylist will shampoo your hair with the Brazilian Blowout specially formulated Anti-Residue; Professional Shampoo to prepare your hair for the optimal smoothing result.

2. After towel drying, your certified Brazilian Blowout stylist will divide your hair into sections and begin to comb the Brazilian Blowout Professional Treatment through each section of the hair from root to tip; lightly dusting each section with the solution.

3. Solution will surround each hair shaft with protective protein layers to smooth and flatten the cuticle.

4. Stylist will then blow-dry your hair as straight as possible with a flat or round brush.

5. Once the hair is dry, the Stylist will divide the hair into four sections and begin using a flat iron to further straighten the hair in 2-3 inch sections.

6. Once complete, the Stylist will rinse the hair (no shampoo), towel-dry and apply the Brazilian Blowout Masque to further seal in the professional formulation. After 60 seconds, the stylist will rinse the hair once again and towel dry.

7. The Stylist will then apply the Brazilian Blowout Smoothing Serum to further seal the cuticle and assist in detangling the hair prior to the final blow dry.

8. The Stylist will then blow dry the hair straight one final time and style as desired.

You will leave the salon in approximately 90 minutes with beautiful, smooth, healthy radiant hair!


  • Eliminates up to 95% of frizz and curl
  • Straightens and smoothes hair
  • Infuses hair with the highest quality natural keratin
  • Penetrates deep into the damaged cuticle
  • Encases the hair follicle with a keratinous bond to promote healing
  • Helps keep environmental toxins such as smoke, pollution and UV rays from entering the hair
  • Typical results last for 3-5 months
  • To prolong the life of your Keratin Treatment be sure to use stylist-reccomended shampoos, conditioners and styling products


Water, Trionic Keratin Protein, Cyclomethicone, Dimethicone, Guar Gum, Alkyl Caprylyl Methicone, Phenyl Silsesquioxanes, Xanthan Gum, p-benzoquinone, Hydroxyethylcellulose, Glyceryl monococate, Glycol Distearate, Thiazoidinecarboxylic Acid, Ferrous Oxides, Octanal.


Coppola’s Keratin Complex Express Blow Out redefines and expands the Keratin category. This ONE HOUR in-salon service reduces frizz, curl, and styling time for up to 6 weeks. With a unique formulation utilizing Trionic Keratin Protein and a Co-Polymer delivery system, Keratin complex Express Blow Out infuses the highest quality Keratin in the shortest amount of time! Express Blow Out is an exciting, groundbreaking technology. Formaldehyde Free.

GK HAIR (Formerly Global Keratin)

GK hair is the first and only company to harness the beauty benefits of Juvexin. All of the GKhair Hair Taming System with Juvexin products contain a concentrated dose of Juvexin.

This special protein blend is optimized specifically for hair. Juvexin is a biopolymer produced by living organisms and found in sheep wool. Juvexin contains Cysteine Disulfide which means that it is able to form ` bridges. These bridges create a helix shape that is extremely strong and bonds to the hair; returning hair to a more youthful state.

Hair is protected from future damage and environmental effects as a shield is created over each hair strand.

Unlike hydrolyzed keratins, the active keratin in Juvexin remains intact. It consists of both large and small molecules. The smaller Juvexin molecules actually penetrate the Cortex, improving and repairing each hair strand from the inside out.

The larger molecules wrap around the cuticle layer of the hair, creating a protective shield against harmful UV rays, pollutants, chemical treatments and the rigors of daily shampooing and styling.


KERATIN COMPLEX NATURAL Treatment is FREE of formaldehyde producing ingredients. Recommended for fine to slightly medium textured hair and is specially formulated to reduce frizz without completely eliminating curl. Soft is an extra gentle treatment that softens, smoothes, and leaves the hair shiny and manageable. You can wash, clip, exercise, swim and braid the very same day!

Results will last 8-12 weeks with the hair gradually returning to its natural “textural memory” state. Use of sulfate free, salt-free and paraben-free shampoo and conditioner maximize the longevity of the service.

KERATIN COMPLEX NATURAL does NOT make your hair perfectly straight. It reduces frizz and allows you to dry and style your hair more quickly than before. You can have volume, texture or a sleek look without the frizz.

Pravana is naturally safe and Formaldehyde Free. Perfection employs Pravana’s nano amino acid complex, which is comprised of amino acids, a heat protective polymer and a reducing catalyst that is activated with heat to allow the solution to penetrate the hair fiber and to suspend the hairs “textual memory”. There is no need for formaldehyde or a formaldehyde substitute to bind keratin to the hair, as there is no keratin in the Perfection Smoothout formula.

The Perfection Smoothout contains amino acids that are heated during the service which produce a mild odor. Hair may temporarily retain this aroma. Any residual odor can be eliminated within 2-3 shampoos after the service.

Perfection can be used on ALL hair types and conditions, including African-American hair. Perfection will reduce curl significantly with the initial service. However, in most cases, a second application will eliminate the remaining curl.


The basic Goldwell Kerasilk Smoothing Procedure takes 1 and ½ to 2 hours. You will start with a hair consultation. We will shampoo your hair, apply the treatment and smoothing solution, processing with or without heat for 5-39 minutes. Rinses and blow dry and iron. Goldwell Kerasilk Smoothing uses sodium sulfite, a very gentle reducing agent, also used for preserving wines, meats and dried fruits. Lanolin, wool wax, to lock moisture inside hair. Glycoxylic Acid, extracted from pulp, coating agent, to create even surfaces and Silk PPT, extracted from silk protein to bring smoothness and shine penetrates hair structure and creates a Matrix of new Keratin Bonds that reinforce and stabilize hair for up to 5 months. The benefits of Goldwell Kerasilk Smoothing are easy, manageable, smoother, lightweight, and temporary. Hair coloring can be done on the same day after this service.

100% Formaldehyde Free. We LOVE this product. It is a favorite here!

We hope these FAQS have helped to inform you and we welcome your phone call to schedule your consultation for your procedure. Please call Bravo Salon 480-951-8076. Thank you.

Consultations and Evaluations

We at Bravo Salon are dedicated to giving you the best service and experience possible at our salon. We ask that you schedule a free consultation about your hair whether it’s for hair color or for whether it’s for the Japanese or Brazilian Hair straightening. We cannot give accurate quotes over the phone. This is only because we would like to speak to you personally and give you the best to answer all your questions. Please ask us all the questions you like during your consultation. This way you get to experience our service and commitment to you. We cannot possibly answer all questions over the phone.

Please call us to schedule your Free Consultation. 480-951-8076


The straightening may not on some instances not fully straighten in some places of hair. It depends on the individual, and this is not the case on everyone.


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How do I know what I need for my first appointment?

We would advise you to come in for a consultation. Consultations are more for your peace of mind to make sure you’re getting the service you want or are looking for. We always consult before performing services. This way your hair can be evaluated, tested for porosity levels and elasticity, check to make sure that your hair is ready, and can take that particular service.

Depending on service length, you’ll need to deposit appointments that require longer than 2 hours. Please make sure to be prepared to pay for the lengthy services with a credit card or apple pay.

Do I have to have a consultation?

It isn’t always necessary to book for a consultation if you’re sure that you want that particular service (perm, beach wave, hair straightening)…etc… However, if you need more information about your hair or are not sure what you want to do then a consultation is advised.

Do you take walk-in appointments?

Yes, we take Walk-ins. However, because it’s impromptu you may have to wait 10 to 15 min or even longer on the busier days like Friday and Saturday.  Most of the time, someone is available to accommodate you.

What forms of payment do you accept?

We take VISA, Mastercard, AMEX, Discover, Spa finder, Apple Pay, and Cash.

Do you have a cancellation policy?

Yes, we have a 48-hour cancellation policy. We understand that things happen, but not calling and cancelling will result in a NO SHOW fee. No shows will be charged $50.

What product lines do you carry?

Color lines: Schwarzkopf, Goldwell, Loreal, Wella, Matrix, Redken, Framesi, 

Hair straightening:  Milbon, Liscio, YUKO, Agave, ATS, Create, CHI, i-straight.

Keratin treatments hair straightening: Brazilian Blowout, GK global keratin curly and resistant, Pure keratin, Keratin Complex, KC Max

NON-Formaldehyde Keratin hair straightening: Cezanne, Magic Sleek, Kera therapy, Goldwell Keratin straight

Product lines:  Milbon, Moroccan Oil, Brazilian Blowout, GK global keratin, Olaplex, Conditioner, Aquage, Amika, DS Labs

Do you do children’s hair?

Yes, as long as they are at least 10 years old. Pricing is the same as adults. At this time, we ask that you also not bring your children under 10 to the salon.

How long will my highlights last?

Highlights can last anywhere from 6 to 12 weeks depending on the amount of blonde and your natural hair color.

How long will a color last?

Typically 4 to 7 weeks depending on the regrowth of your roots, or any gray showing through the color once it starts to fade.

How often should I get my hair trimmed?

For short hair we recommend every 4 to 6 weeks and for long hair every 8 to 12 weeks.

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